2 Creative Ways To Find Ready Made Twitter Lists

Twitter lists are a ‘must-have’ to filter out the noise, especially if you’re following lots of people.  Setting up your own lists should definitely be one of your ‘to-do’ things but to get started immediately how about following some ready made Twitter Lists?  Lists curated by other people!

Watch the video below to see 2 creative ways of finding Twitter lists that have already been created and curated by others.

Once you’ve watched it you’ll need to read my blog post on ‘Adding Yourself To Your Own Lists

Impressive Twitter Listening!

ListenerIn a recent blog post I asked if you were really listening to what people were saying.  I just wanted to write this quick blog post to say searchmetrics.com are most definitely listening!

On 20 February 2014 @JoBarnesOnline (now @omaddicts) tweeted the following tweet

“This is soooo useful we want it printed on A1 in every wall in our office! H/t @SearchMetrics http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/”

I retweeted it as the information in SearchMetrics post was very useful.

On 7 March 2014 I received a box in the mail which included a letter that said:

“Hi Karen, You said on Twitter you would like to pin the Ranking Factor Posters everywhere in the office.  Now you have the chance.  Enjoy!”

The box also included the poster – which did indeed get pinned to my wall:

Impressive Twitter Listening

My office wall displaying poster from SearchMetrics

Now that’s what I call impressive listening!  Well done SearchMetrics.

When did a company you’re following on Twitter impress you (and what was it?).

4 Ways To Make Twitter Networking Hours Work For Your Business

Twitter Networking HourIn the last year there has been a huge growth in local Twitter networking hours – which is fantastic.  But are you using them in the most effective way?

What are they?

If you don’t know what a Twitter networking hour is let me explain.  The idea is that businesses from the same local area can get together, on Twitter, at a specific time on a specific day and tweet with each other.  The aim is for you to meet and network with other businesses in the area to build relationships that will lead to friendships, joint ventures, referrals and hopefully some sales.

The Twitter networking hour is co-ordinated with the use of a hashtag, e.g. #yourlocalarea.  Once a word (or words with no spaces in between) is given a hashtag symbol at the front it becomes clickable.  If you click on it in your Twitter stream you will be able to read all the tweets that have included that hashtag – making it possible to follow the networking hour.

Good Idea?

It’s an excellent idea.  I go to a local networking group offline every Tuesday morning.  I meet up with about 15 other businesses every week and we get to know each other, get to trust each other and pass referrals and introductions to each other.  We try and help if anyone has a business problem and we pass information about things that may be useful.  In a nutshell we’ve taken time to build a relationship with each member of the group so that when we go about our daily business, if we have the opportunity to recommend another member then we do.

So it follows that Twitter networking hours could work in the same way and be very effective for those businesses who can’t make it to offline networking meetings to meet new people or to strengthen relationships with those people we don’t see very often.

I Can Hear A But?

My concern is that there seems to be an emphasis on retweeting.  I see people taking part in Twitter networking hours … retweeting, retweeting, retweeting anyone and everyone.  And while it’s great to retweet people I feel there are other things we can do to make them work as well as offline networking does.

my thoughtsSo here are my thoughts:

1)            If you see a tweet during the hour from someone who looks like they’d make a good referral partner (i.e. they have the same target customer as you but don’t offer the same product or service as you), put them onto a private Twitter List (call it Referral Partners).   Spend some time after the hour to browse through their tweet stream, read their Twitter bio, have a look at their website, and then come back to Twitter and start a conversation – get to know them and let them get to know you.

2)            When you’re Retweeting you’re basically endorsing that person to your followers (my opinion).  Wait until you’ve found out more about the business before you start to retweet them.

3)            When you retweet lots of lots of tweets during the hour you’re filling up the tweet stream of your followers.  Yes it’s good to get the #networkinghour trending so more people notice it, but what about saving some retweets for a later time or even the next day … the idea of a retweet is that you’re sharing something with your followers.  If it’s so noisy your followers just don’t tune in during that hour then you’ve lost your audience.

4)            This tip is probably more for those managing a Twitter networking hour.  The ones I’ve dipped in to that have really appealed to me are ones that ‘hook’ the hour onto a specific topic.  The manager of the hour sets 4 questions to do with something that’s important to businesses, so on the hour they’ll start with question one (Q1), then at 15 minutes past they’ll ask question two (Q2) … and so on.  Participants can join in by including A1 or A2 plus the #yourlocalarea (depending on what question they’re replying to).  An hour like this can be much easier for people to understand, it’s easier to get to know each other, it’s more interesting for everyone to tune in to and by varying the topics people get a chance to show their business expertise rather than just telling people about it!  Or how about picking a regular participant each week and interviewing them about their business during the hour … a fantastic way to showcase someone.

Warm regards, Karen

PS:  Are you struggling to grow your Twitter community?  My free 21 day course gives you an action tip daily to help you get more followers.  Click here for more info.

 

 

Twitter for Business is like playing Snakes & Ladders!

Twitter Snakes & Ladders - kljsocialmedia.com

Remember the game Snakes & Ladders?  I used to love that as a child – I’d play for hours until I beat those snakes and got to my goal … the 100th square.

When I started to use social media for my business it struck me that it was very similar to Snakes & Ladders … I was playing Social Media Snakes & Ladders!

LADDERS:  Some activities will help grow your followers, you get more engagement and you make useful connections.

SNAKES:  Some activities will cause you to lose followers and it feels like tumbleweed is blowing across your @Connect tab.

So to help you get to your goals on social media here’s some Snakes & Ladders for you to think about if you’re using Twitter for business.

LADDERS

  • Include important keywords in your Twitter bio (helps you get found in a search)
  • Retweet  other people’s tweets  (help others – it’s not all about you)
  • Create lists to filter out the noise (do most of your networking with the people most important to you)
  • Tweet links to your blog posts (give people useful info & send them to your website at the same time)
  • Use bit.ly to shorten links and track clicks (continue to tweet things that work and change the tweets that don’t)

SNAKES

  • Only tweeting once per week (you need to be consistent and tweet every day)
  • Not checking your @connect tab (you need to know if anyone’s talking to you)
  • Leaving the generic twitter egg as your photo (we need to know who you are)
  • Following anyone and everyone (it’s more effective if you follow a targeted network)
  • Only tweeting sales messages (it’s not an advert channel – talk to people too)
  • Not using a website link in your Twitter bio (a missed opportunity to get more traffic)

Keep ‘playing’ Twitter for your business, beat those snakes and reach your social media goals.

If you’d like to learn more about the principles of social media for business my FREE ebook is packed with useful tips you can put into practice today.  Click here to download it Generating Leads with Social Media

Using Twitter to find local customers

How would you like to find tweets that mention your topic of expertise, from people who are geographically close to you?  Imagine how useful that could be to you!  It would mean you could start up a conversation on Twitter and then have the opportunity to take it offline.

A recent client, who has a tyre repair service, has a search set up for the word ‘puncture’ – whenever he sees a tweet that includes that word he sends a reply to let them know he can help, and quite often he’s then booked to do the job.

While you can use the basic Twitter search box to do this you need to know something about search operators to get really specific, which can be complicated.  However the Twitter Advanced Search page lets you search locally without knowing anything about search operators.  Unfortunately Twitter seem to have hidden this option quite well – but don’t worry, because I’m going to tell you how to find it!

To access the Twitter Advanced Search page type the keywords you want to search for in the usual Twitter search box and press Enter on your keyboard.

Twitter Search

You’ll see a results page that gives you a list of tweets that include those keywords. Click the down arrow next to the ‘cog’ in the corner of the page then click Advanced Search.

Twitter Advanced Search Button

 

 

 

 

 

This reveals the Twitter Advanced Search page where you can really narrow your search.

Twitter Advanced Search Page

Type in your keywords then go to the Places box.  Enter the geographical area you work in and then click Search.

You’ll get a list of tweets that include your keywords, from people who are in the location you searched on.

To save this search for future use click the drop down arrow on the search results page next to the ‘cog’ and click Save Search.  The next time you want to look at this search click in the basic search box and a list of your saved searches will appear.

Using Twitter search in this way helps you find opportunities and people to add to your network.