Using Twitter to find local customers

How would you like to find tweets that mention your topic of expertise, from people who are geographically close to you?  Imagine how useful that could be to you!  It would mean you could start up a conversation on Twitter and then have the opportunity to take it offline.

A recent client, who has a tyre repair service, has a search set up for the word ‘puncture’ – whenever he sees a tweet that includes that word he sends a reply to let them know he can help, and quite often he’s then booked to do the job.

While you can use the basic Twitter search box to do this you need to know something about search operators to get really specific, which can be complicated.  However the Twitter Advanced Search page lets you search locally without knowing anything about search operators.  Unfortunately Twitter seem to have hidden this option quite well – but don’t worry, because I’m going to tell you how to find it!

To access the Twitter Advanced Search page type the keywords you want to search for in the usual Twitter search box and press Enter on your keyboard.

Twitter Search

You’ll see a results page that gives you a list of tweets that include those keywords. Click the down arrow next to the ‘cog’ in the corner of the page then click Advanced Search.

Twitter Advanced Search Button

 

 

 

 

 

This reveals the Twitter Advanced Search page where you can really narrow your search.

Twitter Advanced Search Page

Type in your keywords then go to the Places box.  Enter the geographical area you work in and then click Search.

You’ll get a list of tweets that include your keywords, from people who are in the location you searched on.

To save this search for future use click the drop down arrow on the search results page next to the ‘cog’ and click Save Search.  The next time you want to look at this search click in the basic search box and a list of your saved searches will appear.

Using Twitter search in this way helps you find opportunities and people to add to your network.

Twitter Advanced Search

Did you know there’s an Advanced Search function on Twitter?  No?  That’s because Twitter doesn’t seem to want you to find it!

Here’s how:

Type the keywords you want to search for in the Twitter search box and press Enter on your keyboard.

You’ll see a results page that gives you a list of tweets that include those keywords.  Click the down arrow next to the ‘cog’ in the corner of the page, then click Advanced Search.

This then reveals the Twitter Advanced Search page where you can really narrow your search.

If you’d like more handy tips just like this one then you can buy my eBook: 365 Social Media Tips – download it to your Kindle or youriPhone or iPad.  You can also buy it direct from Brightword Publishing.  The tips cover Twitter, LinkedIn, Facebook, YouTube, Hootsuite, Slideshare and more.  Most of the tips also include a ‘how-to’ so you know where to look.