Twitter for Business is like playing Snakes & Ladders!

Twitter Snakes & Ladders - kljsocialmedia.com

Remember the game Snakes & Ladders?  I used to love that as a child – I’d play for hours until I beat those snakes and got to my goal … the 100th square.

When I started to use social media for my business it struck me that it was very similar to Snakes & Ladders … I was playing Social Media Snakes & Ladders!

LADDERS:  Some activities will help grow your followers, you get more engagement and you make useful connections.

SNAKES:  Some activities will cause you to lose followers and it feels like tumbleweed is blowing across your @Connect tab.

So to help you get to your goals on social media here’s some Snakes & Ladders for you to think about if you’re using Twitter for business.

LADDERS

  • Include important keywords in your Twitter bio (helps you get found in a search)
  • Retweet  other people’s tweets  (help others – it’s not all about you)
  • Create lists to filter out the noise (do most of your networking with the people most important to you)
  • Tweet links to your blog posts (give people useful info & send them to your website at the same time)
  • Use bit.ly to shorten links and track clicks (continue to tweet things that work and change the tweets that don’t)

SNAKES

  • Only tweeting once per week (you need to be consistent and tweet every day)
  • Not checking your @connect tab (you need to know if anyone’s talking to you)
  • Leaving the generic twitter egg as your photo (we need to know who you are)
  • Following anyone and everyone (it’s more effective if you follow a targeted network)
  • Only tweeting sales messages (it’s not an advert channel – talk to people too)
  • Not using a website link in your Twitter bio (a missed opportunity to get more traffic)

Keep ‘playing’ Twitter for your business, beat those snakes and reach your social media goals.

If you’d like to learn more about the principles of social media for business my FREE ebook is packed with useful tips you can put into practice today.  Click here to download it Generating Leads with Social Media

Using Twitter to find local customers

How would you like to find tweets that mention your topic of expertise, from people who are geographically close to you?  Imagine how useful that could be to you!  It would mean you could start up a conversation on Twitter and then have the opportunity to take it offline.

A recent client, who has a tyre repair service, has a search set up for the word ‘puncture’ – whenever he sees a tweet that includes that word he sends a reply to let them know he can help, and quite often he’s then booked to do the job.

While you can use the basic Twitter search box to do this you need to know something about search operators to get really specific, which can be complicated.  However the Twitter Advanced Search page lets you search locally without knowing anything about search operators.  Unfortunately Twitter seem to have hidden this option quite well – but don’t worry, because I’m going to tell you how to find it!

To access the Twitter Advanced Search page type the keywords you want to search for in the usual Twitter search box and press Enter on your keyboard.

Twitter Search

You’ll see a results page that gives you a list of tweets that include those keywords. Click the down arrow next to the ‘cog’ in the corner of the page then click Advanced Search.

Twitter Advanced Search Button

 

 

 

 

 

This reveals the Twitter Advanced Search page where you can really narrow your search.

Twitter Advanced Search Page

Type in your keywords then go to the Places box.  Enter the geographical area you work in and then click Search.

You’ll get a list of tweets that include your keywords, from people who are in the location you searched on.

To save this search for future use click the drop down arrow on the search results page next to the ‘cog’ and click Save Search.  The next time you want to look at this search click in the basic search box and a list of your saved searches will appear.

Using Twitter search in this way helps you find opportunities and people to add to your network.