Facebook Business Pages: Do you need a Personal Account to set one up?

Although I like Facebook and think it’s really useful for businesses to use, I don’t think it explains itself very well which is probably the reason a lot of businesses don’t set it up correctly. I often get people asking to add me as a friend on Facebook (on my personal account) and they’re using their business name e.g. ‘Mobile Phone wants to be your friend’! (Now I’m certain that no-one is called Mobile Phone).

So here’s a brief explanation of what’s what on Facebook:

Facebook Personal Account: This is for individuals to use Facebook for personal reasons, to connect with friends, family and business acquaintances if they want to. It should be set up with your own name e.g. Karen James. It’s not supposed to be used to sell your products or services although you can talk about what you’re doing in your business, give it the human touch.

Facebook recently added a ‘Subscribe’ button to personal accounts which means that you’re no longer limited to 5000 friends. People can subscribe to your updates and you don’t have to accept them as a friend. This is a popular option for public figures and people who are the ‘face’ of their company.

Facebook Business Page via your Personal Account: These used to be called ‘Fan Pages’. If you already have a Personal Account on Facebook and want to create a business page for YOUR business, you must do this via your Personal Account. The personal account and the business page aren’t linked together and nothing you post on your personal account will get posted to your business page. No-0ne except you has to know that you’re the owner of the page.

Facebook Page via a Business Account: If you don’t already have a personal account on Facebook, and don’t want one, or you need to set up a page for a business that you don’t own, but you’ll be the person administering it then you can set up a Business Account (as opposed to a Personal Account) to create the page. This doesn’t give you as much functionality as setting the page up through a personal account does. You won’t be able to ‘like’ other pages which means you miss out on the opportunity to comment on other pages where your target market may be, so you’ll have less visibility.

Facebook also says that these type of pages don’t show up in a Facebook search … I’ve tried this and the two pages clients have created in this way recently did show up in the search. This could be a glitch in their system and could disappear as Facebook tinkers with the site.

I’m assuming that very large companies who are successful on Facebook set their pages up in this Business Account way – they just work hard on getting their target market to come over to their page and interact with them on there.

So to answer the original question: Do you need a Facebook personal account to set up a business page? The answer is no.

Why you and your employees should use Facebook

Facebook Groups for your TeamIf you’re struggling to see why you should use Facebook for your small business, let me give you an example of how it can benefit you if you have employees or you work with a team of people.

Facebook Groups have mainly been used for providing extra value to special customers or for community type groups to keep in touch but recently one of my clients has found it invaluable for motivating, informing and talking to his team of independent distributors.

Running a team of people for an MLM opportunity can be challenging, and even being part of the team can sometimes feel like you’re on your own.  The Facebook Group was created so the team could talk to each other about any issues they were having and for my client to let them know about meeetings, events and current promotions.  Within four weeks of creating the group the members of the team who had a Facebook personal account had joined it and were using it daily.

The whole team were posting a variety of things such as:

  • photos of their biggest orders to motivate each other
  • comments about bad pick-ups they’d had – then other members would jump in with a motivating comment to boost their mood
  • reminders of training meetings
  • welcome messages to new members of the team
  • photos of things they saw on their rounds (family of ducks!)

The point is that having a Facebook group has made the team feel like a team and are more motivated to achieve their goals, and my client has found it an invaluable way to keep in touch with them (and it’s free to use).

A Facebook Group for your employees or team could also be used to:

  • share documents
  • notify of shift changes
  • share stock information
  • organise company events/meetings

and most importantly, to make them feel a valued part of a team.

Now you may be thinking ‘but I don’t want the whole world to know what’s going on!’  You needn’t worry about that, because the beauty of Facebook Groups is that you can make them SECRET!  Your posts won’t show up in a Google search and the group won’t be found in a Facebook search either.  Your employees don’t have to be your ‘friend’ on Facebook to add them to the Group so they don’t have to worry about their ‘boss’ seeing what they get up to in their personal lives.  And nothing you post in the group will show up on anyone’s personal account.  Totally secret.

To create a Facebook group go to www.facebook.com/groups.  What are you waiting for?

Facebook Pages Have Hidden Treasure

When was the last time you revisited a Facebook Page after you clicked the ‘Like’ button?  Most people will never revisit it – they’ll just keep up to date with what’s going on by reading the status updates they get in their Newsfeed.

But do you realise you could be missing out on some hidden treasure?

The new Facebook Page Timeline now has some little boxes under the Cover Photo (and if you click the down arrow you might find more of them).

Clicking on any these boxes reveals another page behind it and you can find all sorts of hidden treasure!

Here are just a few of them I found yesterday when I was browsing some of my favourite Facebook Pages:

Clarins UK  – competition to win a Daily Energiser Kit worth £45

Productivity Strategies – a video on how to boost productivity via email communication

Annemarie Cross – a free audio series on how to get more clients

Wicked The Musical – the Wicked Friend Memory Game

Isn’t it time you revisited some of your favourite Facebook Pages and see what hidden treasure you can find?  Let me know if you find anything interesting.  (And remember to check out my Facebook Page to see what’s hidden in there)