E is for Edgerank

Do you think that everyone who has clicked the ‘like’ button on your Facebook page sees the status updates you make?  You’d like to think so wouldn’t you?  Unfortunately that’s not the case and it’s all  because of something called Edgerank.

Edgerank is the algorithm Facebook uses to decide which posts (or stories as Facebook likes to call them) appear in someone’s newsfeed and it all depends on how interesting it thinks that post will be to each user.

It uses 3 things to work this out (in a nutshell):

  • Affinity Score:  This takes into account how connected the user is to your page. e.g. do they write on your wall, comment on your posts, click the like buttons, share your posts etc.
  • Edge Weight: An ‘edge’ is a type of action you take on Facebook e.g. status update, comment, like, tag, share etc.  If someone tends to comment more on photos they’d see more photos appearing in their newsfeed.
  • Time Decay: The older the post the less likely it is to appear in a news feed.
Basically Facebook wants you to be as interesting and interactive as possible on your page.  It’s not an advertising medium … and it’s called ‘social’ media for a reason.  Try a few of the following things to get your ‘fans’ to interact with you more:
  • ask a question
  • include some fun posts (don’t make it all boring business stuff)
  • add a photo to your posts (it was called ‘Face’ book for a reason too!)
  • use the video facility and record a quick post (Facebook loves video)
By trying different things you’ll be able to see what works best for you and your fans.  Remember, your Facebook page is about building a community of advocates … give them something to advocate!
Don’t miss: F is for Forum