Twitter Marketing Strategy Tips You Can Learn From Slimming World Magazine

Twitter Marketing StrategyThe main problem business owners have when they plan their Twitter marketing strategy is what to tweet.  You’ll see people tweeting about what they had for lunch or what they’re doing on a Sunday afternoon, or they just put out promotional tweet after promotional tweet.

So I want to talk to you about Slimming World Magazine.   YES, I said Slimming World Magazine.

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2 Creative Ways To Find Ready Made Twitter Lists

Twitter lists are a ‘must-have’ to filter out the noise, especially if you’re following lots of people.  Setting up your own lists should definitely be one of your ‘to-do’ things but to get started immediately how about following some ready made Twitter Lists?  Lists curated by other people!

Watch the video below to see 2 creative ways of finding Twitter lists that have already been created and curated by others.

Once you’ve watched it you’ll need to read my blog post on ‘Adding Yourself To Your Own Lists

Quick Twitter Tip: Expert Lists

Twitter TipsTwitter Lists are a very useful tool for curating tweets from topic experts.

For instance if you’re a personal trainer you might want to create a Twitter list called ‘Health Experts’.  You would then add Twitter accounts to your list of people who talk about health and fitness and give really great tips.  (Note:  you probably don’t want to include your direct competitors).

This does three things. Continue reading

Impressive Twitter Listening!

ListenerIn a recent blog post I asked if you were really listening to what people were saying.  I just wanted to write this quick blog post to say searchmetrics.com are most definitely listening!

On 20 February 2014 @JoBarnesOnline (now @omaddicts) tweeted the following tweet

“This is soooo useful we want it printed on A1 in every wall in our office! H/t @SearchMetrics http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/”

I retweeted it as the information in SearchMetrics post was very useful.

On 7 March 2014 I received a box in the mail which included a letter that said:

“Hi Karen, You said on Twitter you would like to pin the Ranking Factor Posters everywhere in the office.  Now you have the chance.  Enjoy!”

The box also included the poster – which did indeed get pinned to my wall:

Impressive Twitter Listening

My office wall displaying poster from SearchMetrics

Now that’s what I call impressive listening!  Well done SearchMetrics.

When did a company you’re following on Twitter impress you (and what was it?).

28 Ways To Get More Twitter Followers

28 Ways To Get More Twitter Followers

The quality of your Twitter followers is always going to be better than quantity but there’s nothing wrong in having a large amount of quality followers!

A large amount of relevant followers means more conversations, more retweets and more prospects or joint venture partners.

Due to the popularity of this blog post I have turned it into a 21 Day FREE email course.  

Click here to find out more

 

 

Twitter Search: Are You Really Listening?

Twitter are you listening

Announcement:  My favourite social media site is TWITTER!

Let me tell you why …

I have a saved search set up for the words ‘can anyone recommend’ and I’ve set it to show me tweets with that phrase from people within 15 miles of my home town.  I do this because I want to help my local networking colleagues.

Last week I found two in one day.

One was asking for ‘can anyone recommend someone who supplies telephone systems’.  I replied recommending my friend who offers this service, and also included her @name in the tweet.  Within 5 minutes of picking that tweet up my friend had contacted the enquirer and set up an appointment to go and see her!

The other one was very similar, someone asking ‘can anyone recommend a painter and decorator’.  It just so happens my husband is a painter and decorator so of course I recommended him.  She gave me her phone number and my husband rang her, then called out yesterday to give her a quote.

Now at this moment in time I don’t know if either of those opportunities will turn into concrete business, but the point is that the opportunities were found in a couple of minutes by doing something really simple … listening.  How incredible is that?  And if they do turn into paid work then that’s even better 🙂

It’s all well and good tweeting and chatting to people on Twitter but you really should be listening too.  Twitter is the only social media site I know where listening in to conversations of millions of people around the world is so simple to do.

I’d love to hear your thoughts – have you found anything interesting by listening on Twitter?  Comment below!

3 Massive Mistakes Local Business Owners Make On Twitter

Twitter is a fantastic tool for local businesses, and even better … it’s a FREE tool!  Business is tough and usually top of your list will be pulling in more customers with little or no budget.

mistakes made on twitterWith Twitter you really can get yourself noticed and get more feet through your doors.

Unfortunately local businesses make 3 massive mistakes after they’ve opened their Twitter accounts and I’m going to share them with you so you don’t make them!

Mistake 1.       They don’t connect with the right people

It’s no good following anyone and everyone on Twitter – you need to follow those who can help you most.  Look for your existing customers on Twitter – better still have a big sign in your shop with your Twitter ID so your customers know you’re on there.  People who already know, like and trust you will be more likely to recommend you on Twitter and retweet your posts.  You can also connect with other businesses in your local area on Twitter who have lots of followers – if you work together it could be beneficial to the whole community.

Mistake 2.       They tweet out advertising messages

People tend to buy from those they know, like and trust … or from businesses who have been recommended by someone they know, like and trust.  Do you think by sending out advert after advert after advert you’ll build that trust?  How about sending out some tips on how to use your product or service, or giving your followers some behind the scenes photos – it’s a much better way to let potential customers get to know you.

Mistake 3.       They don’t make use of Twitter’s Advanced Search feature

Possibly the most useful social media tool ever.  Twitter’s Advanced Search feature lets you search specific words and phrases that show up in tweets in a local area you specify.  A photographer on my most recent Twitter workshop searched the phrase “can anyone recommend a photographer” and specified within 15 miles of where he was based.  He found 4 tweets that included that phrase … an excellent opportunity for him to get in touch and showcase his services.  It’s like listening in to thousands of conversations!

Have you tried Twitter and made these mistakes?  Do you think it won’t work for your business?  If you’re struggling to get more customers through your doors just give it a try.  Connect with the right people, build that know, like and trust factor, and use the Advanced Search to hone in on conversations you can take advantage of.

If you need to learn more about how to use this free marketing tool my Twitter Video Course will help you become a pro in no time … in fact it’s 12 videos, each around 10 minutes each.  It’s very practical – I show you exactly where all the features are and how to use them … PLUS you get access to my private support group so you can ask any questions if you get stuck.

And the best bit … it’s only £30.  Grab it quickly before the price goes up!   http://bit.ly/KJvideocourse

4 Ways To Make Twitter Networking Hours Work For Your Business

Twitter Networking HourIn the last year there has been a huge growth in local Twitter networking hours – which is fantastic.  But are you using them in the most effective way?

What are they?

If you don’t know what a Twitter networking hour is let me explain.  The idea is that businesses from the same local area can get together, on Twitter, at a specific time on a specific day and tweet with each other.  The aim is for you to meet and network with other businesses in the area to build relationships that will lead to friendships, joint ventures, referrals and hopefully some sales.

The Twitter networking hour is co-ordinated with the use of a hashtag, e.g. #yourlocalarea.  Once a word (or words with no spaces in between) is given a hashtag symbol at the front it becomes clickable.  If you click on it in your Twitter stream you will be able to read all the tweets that have included that hashtag – making it possible to follow the networking hour.

Good Idea?

It’s an excellent idea.  I go to a local networking group offline every Tuesday morning.  I meet up with about 15 other businesses every week and we get to know each other, get to trust each other and pass referrals and introductions to each other.  We try and help if anyone has a business problem and we pass information about things that may be useful.  In a nutshell we’ve taken time to build a relationship with each member of the group so that when we go about our daily business, if we have the opportunity to recommend another member then we do.

So it follows that Twitter networking hours could work in the same way and be very effective for those businesses who can’t make it to offline networking meetings to meet new people or to strengthen relationships with those people we don’t see very often.

I Can Hear A But?

My concern is that there seems to be an emphasis on retweeting.  I see people taking part in Twitter networking hours … retweeting, retweeting, retweeting anyone and everyone.  And while it’s great to retweet people I feel there are other things we can do to make them work as well as offline networking does.

my thoughtsSo here are my thoughts:

1)            If you see a tweet during the hour from someone who looks like they’d make a good referral partner (i.e. they have the same target customer as you but don’t offer the same product or service as you), put them onto a private Twitter List (call it Referral Partners).   Spend some time after the hour to browse through their tweet stream, read their Twitter bio, have a look at their website, and then come back to Twitter and start a conversation – get to know them and let them get to know you.

2)            When you’re Retweeting you’re basically endorsing that person to your followers (my opinion).  Wait until you’ve found out more about the business before you start to retweet them.

3)            When you retweet lots of lots of tweets during the hour you’re filling up the tweet stream of your followers.  Yes it’s good to get the #networkinghour trending so more people notice it, but what about saving some retweets for a later time or even the next day … the idea of a retweet is that you’re sharing something with your followers.  If it’s so noisy your followers just don’t tune in during that hour then you’ve lost your audience.

4)            This tip is probably more for those managing a Twitter networking hour.  The ones I’ve dipped in to that have really appealed to me are ones that ‘hook’ the hour onto a specific topic.  The manager of the hour sets 4 questions to do with something that’s important to businesses, so on the hour they’ll start with question one (Q1), then at 15 minutes past they’ll ask question two (Q2) … and so on.  Participants can join in by including A1 or A2 plus the #yourlocalarea (depending on what question they’re replying to).  An hour like this can be much easier for people to understand, it’s easier to get to know each other, it’s more interesting for everyone to tune in to and by varying the topics people get a chance to show their business expertise rather than just telling people about it!  Or how about picking a regular participant each week and interviewing them about their business during the hour … a fantastic way to showcase someone.

Warm regards, Karen

PS:  Are you struggling to grow your Twitter community?  My free 21 day course gives you an action tip daily to help you get more followers.  Click here for more info.