What is a hashtag?
Placing the # (hashtag) symbol in front of a word or words (no spaces in between) in some social media sites turns that word or words into a clickable link that when clicked gives you a list of all the status updates/tweets/comments that have included that #hashtag in it.
Why is it there?
The #hashtag makes it easy to find conversations that are talking about the same thing. Let me explain: It’s a bit like going to a library and looking for an autobiography. If the library didn’t have a specific labelled section for autobiographies and all the books were just randomly stuck on the shelves we’d have trouble finding them. The hashtag is giving the update/tweet/comment a label to make it easier to include it in a particular section of conversation and makes it easier to find.
Where can I use it?
Although Twitter is probably the most well known social media site for the #hashtag, you can now use them on some of the other social media sites such as Google+, Facebook and Instagram.
How is it used?
#Hashtags are used in lots of different ways including:
Following conversations around television programs: most popular programs feature a #hashtag so viewers can comment and talk to each other on social media sites about what they’re watching
But for business they’re generally used in these ways:
Conferences & exhibitions: to connect conversations to do with the events:
Local networking: to find people in your geographic area to network with:
Industry discussions: to talk about your industry developments, news and network with your peers:
Categorising: to make it easier for people to see what the post is about:
And not forgetting:
A way to recommend someone using #ff (also known as #followfriday):
Can you search a #hashtag ACROSS social media sites?
Funny you should ask that 🙂
I came across Tagboard.com when I was reading an article on Social Media Examiner. #tagboard is a website where you can create your own #hashtag boards so you can follow the #hashtags you’re interested in across multiple social media sites. You definitely need to put this on your list of social media tools to have a look at!
What #hashtags do you use on a regular basis? Tweet me @kljsocialmedia