Too many people on Linkedin blend into the background because they haven’t put any thought into their Profile. It isn’t something you can just create in 5 minutes during your lunch break – it’s an important part of your Linkedin strategy. Your profile should attract people to you and hold their interest when they read it.
Take some time to get the following 4 key sections just right.
1. Your Name: This is where you put your real name, not your business name, not your nickname or something obscure. It’s your Personal Linkedin Profile so it needs to have your actual name at the top of it. If someone is trying to find you make it easy for them!
2. Your Photo: This should be a recent professional head and shoulders shot of you. It shouldn’t be your logo or a picture of you playing with your dog in the park. This is a professional business network, make sure your photo reflects that. Again if someone has met you offline and is trying to find you in a search to connect, if you have a common name or they don’t remember your name correctly, a clear head & shoulders shot will guarantee they pick the right person to connect with.
3. Your Headline: This will default at your current title e.g. Owner of XYZ Company. When someone uses the Advanced Search function on Linkedin the list of results shows only a snapshot of each profile – this snapshot includes your name, your photo and your headline. Instead of getting lost among a list of ‘Owners of xxx’ or ‘Manager of xxx’, customise your headline and make it stand out.
4. Your Summary: If you’re lucky enough to stand out in a search and someone clicks through to your profile to find out more, make it easy for them to find out exactly what you do and who you help. You’ve got 2000 characters to play with in your summary so make them count. Remember to use relevant keywords as Linkedin is very Google friendly and your profile may well show up in a Google search. Make people think ‘this is just the person/product/service I need‘ when they read it.
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