About Me

Thanks for stopping by my website 🙂

I’d like to share a little bit about me – so here goes:


Social media manager & coach who has helped many small businesses successfully build awareness and generate leads using social media marketing that has led to growth in followers and engagement, opportunities to quote for business and new clients.


KLJ Social Media, United Kingdom
2010 – Present
Social Media Manager & Coach

Managing Facebook, Twitter & Linkedin accounts for a number of small businesses, building their followers and presence on the platforms, networking online and advising on lead generation strategies.

Running online and offline social media workshops teaching small businesses to use Twitter, Facebook & Linkedin to build awareness and generate leads.

Example Outcomes for management clients & myself:

• Ran Facebook ad for Personal Trainer’s new bootcamp. Spent £20, reached 5.3K people, filled first class
• Grew targeted followers on Twitter from scratch to 2k+, plus
• Found opportunities on Twitter, using search, for clients to quote for new work
• Ran Facebook ad for myself which resulted in a client contract worth £3K
• Optimised Linkedin profile which resulted in a client contract worth £5K
• Ran Facebook contest for new product launch that resulted in 150 new page likes plus product enquiries

Cloud VA, United Kingdom
2004 – 2010
Virtual Assistant
Providing business support to companies in the UK – including secretarial services and social media management. Also provided customer support for one of the first professional social media platforms – ecademy.com.
The Head of Steam, United Kingdom
1999 – 2002
Marketing Co-ordinator
Liaising with pub managers to plan promotional activity for 5 pubs. Producing marketing literature – including press releases and monthly newsletter, and managing company website.


• Wrote ebook “365 Social Media Tips” that was published by Harriman House (unfortunately now out of date)
Self-published two ebooks “How to Get More Twitter Followers in 21 Days” and “Attract More Clients with Social Media”
• Created online video course on how to use social media marketing
• Created and ran several social media marketing workshops
• Gave presentations on social media marketing at several local expo’s and networking events


• Twitter, Linkedin, Facebook, Pinterest, Google+, YouTube, Slideshare
• Twitter & Facebook Advertising
• Blogging: WordPress
• Email Marketing: Aweber, Mailchimp
• Creating lead generation tools: ebooks, videos, webinars
• Hootsuite, Buffer, Bit.ly, Canva, Lead Pages, Feed.ly, Tweepi, Google Alerts,
• Social Media Analytics & Reports


Gateshead College, United Kingdom
2014 – 2015
Certificate in Education and Training – Pass

Gateshead College, United Kingdom
1995 – 1998
BA (Hons) Business Management & Organisation – 2:1

Gateshead College, United Kingdom
1997 – 1998
Chartered Institute of Marketing: Promotional Practice Certificate – Pass