As small business owners time can be limited, but one thing a business needs to survive is new customers. With only so many hours in the day we need a customer attraction strategy that won’t take up too much time but reaches as many of our target market as possible.
Don’t think Facebook can help? Think again. Take a look at these 7 ways you can use Facebook to attract new customers.
1. Think like a publisher: Your Facebook page should give your audience what THEY want. They want to read posts that can help them solve their problems, or entertain them, or educate them, plus they’re more likely to comment, like and share these. So use it less as an Advert Channel and more like a magazine or newspaper.
2. Give variety: Different people like to receive their messages in a variety of different ways. Use a combination of types of post to attract those different people – photos, video, text and audio. It also makes your page look much more interesting!
3. Think about time: Your audience may be on Facebook in the morning, afternoon, evening or even through the night. Mix up the times you post so you reach a wider audience. If you want to reach potential customers on a different continent this is especially important. My previous post on how to schedule directly on Facebook will help enormously. Remember to check your Facebook Insights to see if your time strategy is working.
4. Engage with your target audience: There are millions of Facebook business pages – go and find active pages who have a similar target market, or pages of businesses who are your ideal customer, and then start to comment on their posts. Every time you comment as your page your Facebook avatar shows up next to it which then becomes a clickable link back to your own page – it makes you visible. Remember not to spam other pages, you’re there to network and add value.
5. Network, Network, Network: Facebook groups are a brilliant forum for meeting prospective customers. Search for groups your target audience would join and get involved in the discussions. Again, you’re not there to advertise, you’re there to network. You can only join Facebook groups if you have a personal profile, you can’t join from your business page – a great reason to use personal AND business pages.
6. Remember your existing customers: If you give your existing customers something extra, they’ll be more likely to refer you to their network. Create your own secret Facebook group for your VIP customers and give them extra tips, extra discounts or a place for them to get advice about the products/services you’ve sold them. Again you can only do this from a personal profile and not a business page.
7. Advertise: Facebook Adverts have a fantastic targeting feature – you can choose to have your advert show up on the pages of people who have specific interests, live in a specific town or read a specific book or those who have stated they’re engaged or married. Put some thought into who your ideal customer is and what their interests/hobbies/location/age etc might be and you can practically guarantee you’ll pick up some extra ‘likes’ that you can then get your interesting, educational, entertaining posts in front of. You do have to pay for Facebook Ads so take your time setting them up, and remember you can’t use FB Ads if you’re just using a personal profile for your business.
8. Custom Tabs: With a Facebook business page you’re allowed to create up to 11 customised tabs! (Basically a mini-website on Facebook, although I do advise you have an actual website too). Use a tab to create a landing page that has a compelling free offer that people have to sign up for – this helps you create a quality list you can use to build relationships and slowly convert prospects into customers. More on customised tabs on this previous blog post.
9. Promotions & Discounts: Why not use one of these customised tabs to offer people a discount or let them know about a new promotion you’re running. Make your Facebook fans feel special by only offering this promotion or discount to them if they mention a promotional code. Or if you want to use it to attract fans from other social media sites you can use the url link of that custom tab in your tweets or Linkedin status updates.
10. Run a Contest: People love to win things. Attract new customers by running a contest. Facebook doesn’t allow you to run a contest directly from your page (or wall), you need to run it from a 3rd party application – a custom tab qualifies as a 3rd party application. Why not combine your contest with a Facebook Ad campaign – that means you can target specific groups of people, give them the opportunity to win something of value to them and collect their email addresses at the same time to add to your list (with their permission of course). Social Media Examiner has a great blog post on Running Successful Facebook Contests – well worth a read.
If you found this blog post useful but would like practical help on all of the points mentioned just give me a call on 0795 267 1189.